What I focused on in my dissertation was the way this encoding-decoding-recoding model helps to organize media studies research, which is what is reprinted below. I have not done much with this model since my dissertation, but I think it could warrant more thorough examination, explication, and empirical application.
Now, I, with much humility, wonder if this classic model could be improved with one more step: recoding. As with so many interested in understanding audience reception of the media, I have been highly influenced by the late, great Stuart Hall’s work on what has become known as the “encoding/decoding model” in media studies. This post focuses on a model I used in my dissertation to understand the array of media studies conducted to investigate the ways in which gender is involved in how people engage with media products. This blog posts continues the dissection of my dissertation that I began by introducing the topic of gendered media engagings earlier this year.
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